Dig

We Dig.
You Save.

Fourteen tabs? Give over. One search shows new and pre‑loved side by side, free online or in the app.

Get price-drop alerts in the free app

Things Digby dug up: choose one to search for it

Digby the mole in his hard hat, throwing products up out of a mound of soil
Two children outside their terraced house, laughing over handheld games with green grips
The ad's end card: Digby in a hard hat beside “We Dig. You Save.”
Someone in a pink and cream jumper holding a phone in a bright green case against a blue sky

The shops you know. One search.

New from the retailers you know. Pre-loved from the marketplaces you love.

eBay · Vinted · CeX · Amazon · Argos · Currys

Real products, real prices

One search. Every price.

New and pre-loved, side by side with the brand and the big comparison sites.

  • Vacuums

    Dyson V15 Detect Absolute

    Save up to £400

    • DigPre-lovedLowest£250.00
    • DigNewLowest new£350.00
    • GoogleCheapest new elsewhere£357.00
    • DysonBrand’s own site, new£649.99
  • Mobile phones

    Samsung Galaxy S26 Ultra 256GB

    Save up to £709

    • DigPre-lovedLowest£650.00
    • DigNewLowest new£724.00
    • GoogleCheapest new elsewhere£739.00
    • SamsungBrand’s own site, new£1,359.00
  • Casserole dishes

    Le Creuset Cast Iron Casserole 24cm

    Save up to £282

    • DigPre-lovedLowest£52.99
    • DigNewLowest new£152.53
    • PriceRunnerCheapest new elsewhere£198.00
    • Le CreusetBrand’s own site, new£335.00

Benchmark, 16 October 2026. Comparison sites shown at their cheapest new price.

Still from the Dig ad: a woman on her sofa with her laptop while Digby pops out of a mound of soil and products float around the room

Is that a bargain?

Could I get it cheaper?

Two hunts.

New in one place, pre-loved in another.

Bargain?

Every page says “deal”.

Same thing?

Same model? Same size? Hard to tell.

Search free online or in the app.

In the hallway, on the doorstep, at the kitchen table. Tap a photo to try the same search.

Online or in the app

Same search. Same saving.

Start on your laptop, finish on your phone. Your wish list and price alerts come with you.

A laptop and a phone on a forest green desk, both showing Dig, with headphones, a coffee and a notebook

Let Digby do the digging.

Three steps. Free, online or in the Dig app.

  1. 01

    Search once

    Type it the way you'd say it, online or in the Dig app.

  2. 02

    See it side by side

    New from UK retailers and pre-loved from marketplaces, with the saving in pounds.

  3. 03

    Get the drop

    Not your price yet? Set a price alert in the Dig app and get a push notification when it drops.

Digby the mole as the Digger, close up: miner’s helmet with a lamp, a pickaxe over his shoulder and a bright green gem in his paw

The star of the show

Meet Digby.

Dig’s mole. While you’ve got fourteen tabs open, he’s already underground, digging through UK retailers and marketplaces for the same thing, new and pre-loved.

Where to spot Digby.

On ITV across the North West, 16–30 November 2026, and on ITVX.

  • I'm A Celebrity… Get Me Out of Here!From launch night, Mon 16 Nov
  • Coronation StreetSun 29 Nov
  • This MorningWeekdays
  • LorraineWeekdays
  • Loose WomenWeekdays
  • Good Morning BritainMon 30 Nov
  • ITV Evening News19 & 26 Nov

Behind the scenes

One living room, one sofa, a laptop and a mole. Stills from our first TV ad.

  • The living-room set: a grey sofa, cushions and a throw, with a woman on her laptop
    The set
  • Over the shoulder: a laptop full of open shopping tabs
    Fourteen tabs
  • Digby the mole in his hard hat on a mound of soil on the living-room rug
    Digby
  • The woman on the sofa smiling at her phone: she's found the saving
    Found it
  • Dig open on a phone in her hand and on the laptop behind it
    One search, phone and laptop

What’s the catch?

There isn’t one.

  • Free to use

    No subscription, no plan, nothing to cancel. Retailers pay us when you buy, not you.

  • Same price to you

    Buying through Dig doesn’t change what you pay.

  • Honest about it

    We’re not always the cheapest. If we can’t confirm it’s the same item, we don’t show a saving.

Questions

Detective Digby, close up, peering through his magnifying glass
Dig

Give Digby one thing to find.

Get the free Dig app. Search new and pre-loved side by side, and hear the moment the price drops.