Digby, the Dig mole, peering through his magnifying glass

Meet Digby,the mole from the Dig advert

Digby is the mole in the Dig app and its TV advert. Dig is free price comparison for new and pre-loved, side by side. Search here, get the Dig app on iOS and Android, or find us at joindig.co.uk.

Or get the free app

Give him something to find.

Tap one and Digby goes and looks, new and pre-loved, across every UK retailer and marketplace.

Who he is

He digs. You save.

Digby is Dig's digger. While you've got fourteen tabs open, he's underground, going through every UK retailer and marketplace for the same thing.

When he finds a better price, he pops up with it. New or pre-loved, side by side, with the saving in pounds.

Seen the advert?Watch it on our ITV page

  • Every shopEvery UK retailer and marketplace.
  • Pre-loved tooSide by side with new.
  • In poundsSavings, never a percentage.
  • FreeNothing to pay. No subscription.

His line“Found it.”

“When Digby isn't sure two listings are the same thing, he'd rather show you nothing than a guess.”

We're not always the cheapest, and we don't claim to be. He'd rather show you a saving he can stand behind.

Detective Digby, magnifying glass lowered, head tilted: not sure these two are the same thing

The wardrobe

He dresses for the hunt.

More outfits on the way. Each one hunts for something different.

Digby in a plaid deerstalker with a magnifying glass
In the advert

Price Detective

Hunts for the best price

“Case closed.”

Search kids' bike

Next outfit: something with a bobble hat. Coming soon.

Questions about Digby

Someone in a pink jumper holding a phone in a Bright Green case

Give Digby one thing to find.

Free to use. No subscription. No account needed to search.

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